Ryanair

Overview

Since January 2025 I've been part of Ryanair's in-house creative team in Dublin. I design animated, static and printed content for campaigns, internal communications and events, reaching millions of customers and colleagues.

Project typeCorporate

RoleCreative Designer

Year2026

ToolsAdobe Creative Suite - AI Gen Models

One brand, many destinations.

The work moves between very different formats and audiences: a promotion that has to be understood in a second, an internal video, a route announcement, an event graphic in a hangar, and digital and physical assets at airports across Europe. I help translate the airline's visual identity into clear, recognisable materials for passengers and colleagues across its network.

Designing across the network

I work closely with the social media, Internal Communications, marketing and product teams, adapting the brand to each format, channel and deadline. I integrate generative AI for image and video into the design workflow to speed up production and explore more directions. This has helped me become familiar with different AI models, while the concept and the final design decisions stay with the design team.

Campaigns and promos

Commercial

I design animated and static assets for promotions and campaigns across web, app, social and email, reaching millions of users. Each piece has to work at a glance: bold type and a direct hierarchy keep the offer at the centre of the layout, while the brand stays recognisable across every channel and format.

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Hero banners

Hero banners for Ryanair's website and app, designed to introduce a campaign in a single glance. Bold type, a clear hierarchy and the offer at the centre keep the message easy to read on every screen.

One promo, many formats

Part of my job is taking one promo and adapting it to every Ryanair channel, from rich push notifications to emails, website, app and social.

Fleethub contents

Social Media

Fleethub brings company news to colleagues across Ryanair. My work includes animated updates, digital posters and route announcements, alongside a refreshed customer-satisfaction reporting template.

Design diaries

We regularly publish a "Design Diary", an internal round-up of the design team's latest work, shared with 15K+ colleagues across Europe.

Promo videos

Short animated promos for Ryanair's campaigns and offers, designed to work across TV, web, app, social and email.

Events

International Comms

I develop event graphics with the International Communications team, including the opening of the Madrid hangar and customer panels. The work takes the brand off-screen and into a shared physical space, where scale and readability matter as much as style.

Details

Illustrator · Photoshop · After Effects · Premiere Pro · Figma · InDesign · Generative AI models

Credits

Ryanair © Design: Samuele Barbieri, as part of Ryanair's in-house creative team. Collaborators: International Comms, Social Media, Marketing and Product teams.

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