Concierge d’hotel di lusso
Villa San Michele, a Belmond Hotel
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Overview
DROPSHOT is a luxury hospitality agency based in Milan that takes care of top-quality hotels’ and restaurant’s communication strategies.Project typeAgency work
RoleGraphic Designer Lead
Year2023-2024
ToolsAdobe Creative Suite, Figma
A sense of place, by design.
At DROPSHOT, a Milan-based hospitality agency, I worked on brand identities, websites and visual communication for hotels and restaurants. This selection brings together projects developed as the agency’s main designer between early 2023 and July 2024. Working with the DROPSHOT team, I translated each venue’s character into typography, imagery and layouts. The aim was to give every hotel or restaurant a coherent presence across digital and brand materials, while preserving its distinctive atmosphere.
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Main clients
Dropshot’s clients in the hospitality industry range from boutique hotels to luxury resorts, all seeking to enhance their digital presence. Working directly with each client, they create tailored solutions that elevate guest engagement and strengthen their brand. From revamping website to designing visually captivating content, Dropshot’s hands-on approach ensures that every project aligns with the unique vision and needs of their clients.
Le Carillon — Dolce & Gabbana
Portofino, Italy
Le Carillon Portofino, now a Dolce & Gabbana Beach Resort, was one of the agency’s key hospitality clients during my time at DROPSHOT. I was responsible for the complete redesign of the website as the venue transitioned from its previous partnership with Missoni to a new collaboration with Dolce & Gabbana. The project involved rethinking the website’s visual language and digital experience to reflect the new brand direction, while maintaining a strong connection to the distinctive atmosphere and character of Portofino.Visit website →
Website design
I redesigned the Le Carillon Portofino website to create an immersive digital experience centred around the venue’s luxury hospitality offering. Large-scale imagery, refined typography and a clear content hierarchy guide visitors through the beach resort, restaurant and club, while reflecting the distinctive atmosphere of Paraggi Bay and Portofino.
Credits
DROPSHOT © Dolce & Gabbana © Le Carillon Portofino ©
R Collection Hotels
Lake Como, Italy
R Collection Hotels is an Italian luxury hospitality brand that underwent a major visual identity redesign. Working with the DROPSHOT team, I rethink the brand’s visual language, introducing a sleeker and more distinctive logo together with a refined identity system. The new direction was then applied across a wide range of brand touchpoints, including stationery, welcome cards and other guest-facing materials, creating a more consistent and recognisable experience across the collection.
A cohesive brand experience
The new identity created a more consistent and recognisable visual language across every brand touchpoint.
Credits
R Collection Hotels DROPSHOT ©
Victoria Beach — Menaggio
Lake Como, Italy
Victoria Beach Club is part of the R Collection Hotels experience on Lake Como, located in Menaggio. Following the opening of the newly renovated beach club, I worked with the DROPSHOT team to design a dedicated website introducing the new destination and its lakeside experience. Originally created to support the launch, the website later evolved into the club’s official digital platform, allowing guests to discover the venue and book sunbeds online.Visit website →
Website animation design
I also designed the website’s animations and interactive transitions in Figma, using motion to create a smoother, more engaging browsing experience while maintaining the refined visual language of the brand.
Credits
R Collection Hotels Dropshot ©
The Blue Corner
Podcast launch · Season one
Working with the DROPSHOT team, I helped launch The Blue Corner, a podcast about the people and ideas shaping hospitality. I created its original visual identity, recorded the live sessions, and edited the full episodes of the podcast’s first season. The brand has since evolved; the current website and episodes below reflect the podcast as it is today and are not presented as work I designed.Visit website →
The podcast today
Fare pasticceria come una volta: ma in che senso?
Andrea Tortora & Giacomo Bullo
Watch on YouTubeThe hospitality media
The brand has since evolved into a leading B2B media platform and community for professionals across the Italian and global hospitality industry. It covers news and exclusive content, as well as podcasts and interviews with key figures in hotels, restaurants, travel, and franchising in Italy and around the world.
Credits
Original identity: Samuele Barbieri, as part of the DROPSHOT team. Podcast and embedded videos: The Blue Corner.
Collage as a visual language
Collage became a recurring element across several DROPSHOT projects, with each composition tailored to the identity of a different client. In luxury hospitality, this technique offers a refined and editorial way to combine photography, textures and brand elements, creating distinctive visuals that feel both aspirational and unique.
A tailored visual approach
Each collage was designed around the personality of the client, combining imagery, textures and brand elements into a distinctive visual composition.
Credits
DROPSHOT ©
