Ryanair - Europe's Largest Airline
Category
Visual Design
Industry
Airline - Hospitality
Year
2025
Software
Adobe Creative Suite
Description
Since joining Ryanair’s in-house design team, I’ve had the opportunity to work at the heart of one of Europe’s most recognizable travel brands. As a Junior Graphic Designer, I contribute to the development of a wide range of visual materials that support the airline’s communications — both externally, across airports and digital platforms, and internally, within the company’s corporate environment.
Low Fares, Great Care
My role involves daily collaboration with the wider design, product, marketing departments and the social media team, with whom I work closely to create dynamic, on-brand visual content for various campaigns. Whether it’s producing engaging Instagram reels, animated ads, or designing templates for upcoming promotions, I help ensure a consistent and bold visual language across all digital touchpoints.
Flash Sales and Promos
A big part of my work at Ryanair revolves around the creation of visual assets for the brand’s flash sales and promotional campaigns. These limited-time offers are featured across Ryanair’s website, app, and social channels — reaching millions of users across Europe in just a few hours. I’m responsible for designing a wide range of visuals, from homepage banners and animated hero sections to static promotional tiles and email graphics. Each campaign needs to be bold, fast, and instantly recognizable — capturing attention while staying consistent with Ryanair’s brand identity.
Fleethub Contents
Fleethub is Ryanair’s internal social platform, where employees from across Europe can connect, share ideas, and stay up to date with company news. As part of the design team, I work closely with various departments to create engaging visual content tailored to their messages. From animated videos and to digital posters, each piece is designed to inform, inspire, and reflect Ryanair’s energetic tone of voice.
The video below was created in collaboration with the International Communications team as a visual recap of our work during the first half of 2025. Our ongoing partnership includes the creation of posters, flyarounds, and route announcement assets shared on Fleethub to connect and celebrate teams across the network.
CSAT Videos
The CSAT video is a monthly reporting video that visualizes customer satisfaction data collected across multiple Ryanair teams. It consolidates key performance indicators related to the passenger experience, including the overall CSAT score, the number of guests who traveled during the month, flight cost satisfaction, boarding experience ratings, and other experience-driven metrics.
As part of a recent refresh project, I rebuilt the previous template to align it more closely with Ryanair’s updated brand guidelines. The redesign focused on improving visual consistency, clarity of data presentation, and overall storytelling, making complex performance insights easier to understand and more engaging for internal audiences.
Each month, the video is updated with the latest data from the previous reporting period and published on Ryanair’s internal social platform, Fleethub, where it serves as a key communication tool to keep teams informed about customer experience performance and trends.
In-flight materials
Another key area of my work at Ryanair involves the design of in-flight promotional materials used by the cabin crew during flights. These include flyers and brochures showcasing duty-free offers, onboard deals, and limited-time promotions available to passengers throughout their journey.
Events
I also collaborate with the International Communications team at Ryanair, supporting the organization of events that announce new routes, base openings, and key company developments. Recently, I worked closely on a major event held in Madrid to mark the opening of a new hangar. For this project, I was responsible for designing all presentation backdrops for Eddie Wilson, as well as overseeing the visual setup of the space, including the installation of large-scale props.
