Evernote - Notes are just the beginning
Category
Motion Graphics
Industry
Product Design
Year
2026
Software
After Effects
Description
As part of a project developed for Bending Spoons, I was asked to create a motion graphic asset for Evernote, designed to live directly within the app and encourage users to discover and upgrade to the Premium experience.
Bringing Premium to life
The challenge was to communicate the added value of the Premium plan in a way that felt engaging and natural within the product experience, rather than simply presenting a traditional promotional message. The video uses motion, transitions, and visual storytelling to introduce the key benefits of the upgrade, guiding the viewer through the features in a clear and dynamic sequence.
Final Result
The final asset was conceived as a concise in-app communication piece, where motion plays a key role in capturing attention, explaining the product benefits, and ultimately encouraging users to take the next step towards Premium.