Daily Briefing
A morning snapshot shaped by notes and the day’s calendar.
Back to worksEvernote
Overview
As part of a project for Bending Spoons, I was asked to create assets for Evernote, ranging from a motion design promo video to a completely new brand identity for its AI assistant, "Nudge".Project typeInterview Task
FieldMotion Design, Brand Design
Year2026
ToolsIllustrator, After Effects
BRINGING PREMIUM TO LIFE
The challenge was to communicate the added value of the Premium plan in a way that felt engaging and natural within the product experience, rather than simply presenting a traditional promotional message. The video uses motion, transitions, and visual storytelling to introduce the key benefits of the upgrade, guiding the viewer through the features in a clear and dynamic sequence.
Design values
The final asset was conceived as a concise in-app communication piece, where motion plays a key role in capturing attention, explaining the product benefits, and ultimately encouraging users to take the next step towards Premium.
Credits
Samuele Barbieri
Nudge
Brand Design
Nudge is a mobile app that connects to your evernote notes, your calendar and your contacts. It reads across all of it, build a picture of your life over time and reaches out to you proactively. You never set a reminder. You never search for context. Nudge does that work quietly in the background and surfaces the right thing at the right moment. Here are four main features:
Predictive reminders
Prompts drawn from things recorded, even without setting a reminder.
Event memory
Relevant details from earlier conversations before a meeting.
Life nudges
Gentle follow-ups for the small things left unfinished.
CREATIVE IDEA
A nudge is a behavioral strategy that, through small prompts, aims to positively influence people’s choices. The term “nudge,” meaning a light push is commonly translated in this context as a “gentle push.”, so I introduced a ball as the elephant’s new companion.
I thought of a symbol that could act as an accessory for Evernote's iconic little elephant.
And what's better than a ball to play with? ✨
Since the literal definition of a nudge is a light touch or a gentle push, this concept would be visually perfectly encapsulated by a ball.
- In physics, a sphere represents potential energy waiting to be activated.
- In design psychology, it represents agility, friendliness, and momentum.
The ball acts as the elephant's dynamic accessory. It is a lightweight, high-contrast element that breaks the heavy, static mass of the traditional Evernote branding, introducing a sense of playfulness and kinetic energy
Sketches
I deconstructed the original elephant, tested alternative arrangements and refined the relationship between trunk, ball and surrounding shape. The goal was to pivot the brand story from "the elephant that never forgets" (static storage) to "the assistant that reminds you" (proactive action).
The final version
The final logo uses the empty space in the middle to show the elephant's trunk playing with and throwing a ball. The ball pushes against the green area and changes its shape. This connects Evernote’s classic look with Nudge’s new style, making the ball look like a perfect accessory for the elephant.
The elephant playing with the ball shows exactly how Nudge works with Evernote. It represents a change from just saving notes to actually taking action. By showing the ball in motion, the logo explains Nudge’s main goal: helping users move from saving things to getting things done. It is a visual representation of a gentle push to take action.
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Design values
- The Elephant: Gives users a feeling of trust and safety, knowing their data is secure.
- The Ball: Represents energy, movement, and quick action.
Credits
Samuele Barbieri
